Demand for SSL certificates increased drastically since 2014. Jumping to 35% adoption in 2017 and passed 50% in 2019. Let’s Encrypt issues 150 million SSL certificates in 2018 and expects to surpass 200 million certificate issues in 2019.
Shortly after serious Heartbleed Bug vulnerability, Google announced that website encryption is an important ranking factor and people started to take notice.
HTTPS over HTTP
In 2014 a lot of websites moved to HTTPS format, usually running both regular and encrypted versions together. To our surprise now in 2017 many businesses still, haven’t moved across to the secure side.
SSL certificate works as an encryption tunnel between the server and visitor, passing information securely. Protecting server from numerous types of attacks like Poodle, Logjam, brute force attacks and some DDOS attacks but also protecting the visitor from possible spyware and malware infections.
To put it simply it’s much better to have SSL than not to have one and today you must have SSL on your website, no matter what. With providers like Amazon Web Services giving SSL certificates for free, there is no excuse anymore.
You might have some concerns about your site’s performance on search engines, but with well documented 301 redirections you can submit new URL structure to Google for re-indexing.
There are excellent guides out there on how to move your site from HTTP to HTTPS, and there are even proven techniques, so there is no excuse not to have SSL installed.
While HTTPS is a good way forward why stop? You can make further improvements and enable the use of HTTP/2 which is a protocol mostly based on Google’s SPDY.
Google offers us comprehensive guide on usage of HTTPS protocol on your website and will soon shame all websites that are not encrypted.
What about HTTP/2?
HTTP/2 is all about website speed, latency, network and server usage. Combined right SSL certificate you can start enjoying better ranking benefits and improve customer’s trust in your product or service.
HTTP/2 protocol is now being adopted by browser and server vendors and is quickly becoming the new standard.
Let’s Encrypt became dominant certificate authority. HTTPS is now free, easy and increasingly popular and mandatory server addition. An insecure website without an SSL certificate will wreak havoc with your user’s trust. Majority of the world’s top million websites now use HTTPS. In 2019 the SSL adoption surpassed 50% and industries like Finance, Internet & Telecom and Business & Industrial lead the way in adoption rate topping 70% on average. Despite the well-known, various benefits and advantages of adopting HTTPS, other industries show a slower trend of switching to the SSL protocol.
Adopting HTTPS is now a piece of cake and is definitely worth the effort!
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