DEMAND FOR SSL CERTIFICATES INCREASED DRASTICALLY SINCE 2014.
Shortly after serious Heartbleed Bug vulnerability, Google announced that website encryption is an important ranking factor and people started to take notice.
HTTPS over HTTP
In 2014 a lot of websites moved to HTTPS format, usually running both regular and encrypted versions together. To our surprise now in 2017 many businesses still, haven’t moved across to the secure side.
SSL certificate works as an encryption tunnel between the server and visitor, passing information securely. Protecting server from numerous types of attacks like Poodle, Logjam, brute force attacks and some DDOS attacks but also protecting the visitor from possible spyware and malware infections.
To put it simply it’s much better to have SSL than not to have one and today you must have SSL on your website, no matter what. With providers like Amazon Web Services giving SSL certificates for free, there is no excuse anymore.
You might have some concerns about your site’s performance on search engines, but with well documented 301 redirections you can submit new URL structure to Google for re-indexing.
There are excellent guides out there on how to move your site from HTTP to HTTPS, and there are even proven techniques, so there is no excuse not to have SSL installed.
While HTTPS is a good way forward why stop? You can make further improvements and enable the use of HTTP/2 which is a protocol mostly based on Google’s SPDY.
Google offers us comprehensive guide on usage of HTTPS protocol on your website and will soon shame all websites that are not encrypted.
What about HTTP/2?
HTTP/2 is all about speed, latency, network and server usage. Combined right SSL certificate you can start enjoying better ranking benefits and improve customer’s trust in your product or service.
HTTP/2 protocol is now being adopted by browser and server vendors and is quickly becoming the new standard.
Why we care about website speed? One of the top performance improvements is undoubtedly the website speed. For past couple of years, website speed has become one of the most critical factors, so much so that even Google uses that...
May 02, 2018
NEXUS IS THE UK’S LARGEST OUTSOURCED KEY HOLDING COMPANY THAT HAS BEEN CONSTANTLY GROWING. In 2016 it has become apparent that Nexus has outgrown their current hosting infrastructure and a long term plan was needed. Empire Elements researched all the...
April 17, 2017
We all use DropBox, Google Drive, Apple iCloud, Microsoft Office, Xero, SalesForce and many other services like it. Those are services based on a decentralised platform - a cloud. Scalability, flexibility and security are probably the most important features of...
October 11, 2016
It usually starts with: "I've got this crazy idea!"