Useful Mobile App Notifications

Go back
Richard Kacerek
Written by Richard Kacerek March 23, 2019 | 2 minutes read

Designing user experience for mobile app platforms has one interesting tool, mobile app push notifications.

Often overlooked by some apps developers and overused by others but how do you find a balance using this service?

Complicated registration and annoying notifications are the top two reasons why people uninstall apps, so tread very carefully.

Informing, providing useful and tailored information is the absolute key here and the user should have an option to customise or even switch off these notifications within your app. Ask for user permission!

However, don’t miss this opportunity to connect with your users as in-app notification can be a powerful business tool. Special lightning deals, reminding to take an umbrella or if your booking expires are beneficial for the user. You should always focus on the need of the people using your app. If you are not sure, ask them and listen to the feedback.

When we designed mobile apps for our clients, we plan for the design of app notifications. For Do A Wilson mobile app we opted for the usual announcement when people like or like your video but here we thought how about we send a gentle nudge to the user if the app has not been opened for a month or a reminder when there was no picture or video posted in a week. A friendly reminder with some cool emojis is was the way to go.

Scoob-E mobile app for electric bike rental in Vienna was a bit different. App notifications are handy here. When you pick up your bike and ride along, the app will alert you when the time starts to run out, and you are presented with a choice to extend your rental period if you want to.

Designing app notifications is not all that difficult, you just need to think of the user. Don’t use it as a marketing channel or overdo it by sending 530 notifications per day, like Twitter does. You are risking the user will disable your app notifications altogether or, worse yet, uninstall your app and stop using your service.

Want to chat about your idea?

Talk directly with our CEO without tech jargon

Recommended Posts

Banking Revolution Is Here

Banking Revolution Is Here

Finally! The mobile banking apps cropped up like crazy past two years, and now they all have raised significant investments and are changing the banking industry as we know it. When you say a bank, you probably imagine the Natwest,...

February 13, 2019 | 2 minutes read

5 Tips Before You Start a Startup

5 Tips Before You Start a Startup

Everything is an app now. We see new apps every year pushing boundaries further and maybe even making our life, but now they are changing industries. Apps got more complex over the years, and they offer more for the ever...

January 17, 2019 | 4 minutes read

Review of the review process

Review of the review process

Apple’s iOS App Store is virtually the place you can get apps for your mobile phone. Over the nine years since it’s conception, millions of apps have been downloaded over a billion times. Recently redesigned the App Store is more...

August 12, 2018 | 4 minutes read