Zawawi Group goals
Empire Elements was approached by one of the directors of Zawawi Group to help revive their current website and make it more appealing to the Western market. Their main goal was to show potential investors the industries into which they could invest. Zawawi Group offers investments in many different sectors and the website needed to show all the important information in a clear way.
Zawawi Group's website was more than 5 years old, wasn’t responsive and featured text-heavy design. Zawawi Group wanted to create one of the best-looking websites in Muscat and we surpassed their expectations by creating a high-end design.
The website was hard to navigate and find information and the user experience wasn’t guided. Zawawi Group wanted to use the majority of the content from their old website while improving the user journey and information architecture.
Attract global investments
One of the main goals of Zawawi Group's website was the ability to reach a global audience. Our DevOps designed and built AWS infrastructure and now it takes on average under 3 seconds to load their website anywhere in the world.
Attracting investors to the Middle East
Having more than 20 companies across various industries gave our information architect a challenge to quickly guide users to the relevant information throughout the website.
Diverse business interests
To be truly global company Zawawi Group wanted their new website to be responsive and mobile-friendly. Not only because the majority of their customers come to their website through mobile but also to lead the way in having the latest technology amongst their high profile competitors in Oman.
Business in Oman
We worked closely with Zawawi Group and researched Middle East region extensively to create a set of fresh UX designs that would expand the brand globally yet keeping modern features along with traditional values.
Leading the way in Oman
Zawawi Group has many high profile competitors in Muscat and other parts of Oman and the Middle East, but their new website stands out.
Combining modern and traditional
Start the right way
Reach new customers
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Results that count
Dedicated to achieving customer satisfaction and excel amongst the competition
% increase in traffic
seconds load time
% increase in mobile traffic
% decrease in bounce rate
Technology that makes great things happen
We use the latest trends because you deserve the best
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I really liked that since the first phone call I talked to the same person - the managing director. Not having to talk to sales people and being sold unnecessary features made it easy and straightforward. To understand our business and Middle Eastern culture and values Empire Elements team carried out extensive research which was impressive. It was great seeing the development process from wireframes, designs to see our new website being built and then launched. We were kept informed of new updates throughout the whole project. We could get on with running our business without having to micromanage the project. Empire Elements' professionalism, fast communication and positive attitude played an invaluable part. Empire Elements were dedicated to our project, listened and understood our requirements. Because of their expertise, they came up with solutions and ideas that the new website should feature. Our website is now running using the latest technology cloud computing - Amazon Web Services. The AWS architecture was designed and built by Empire Elements' technical team.