Zest business goals
Zest Group were planning to expand and launch their Zest umbrella brand to the UK market. They were looking to partner with creative web application design and development company in the UK. The website design would be aimed at UK audience. The main objective of the website was to showcase Zest products and serve as an online catalogue.
Aimed at UK market
The design of the website and its elements had to be aimed at UK audience and market.
Zest Group wanted to use the highest quality images to show its umbrellas patterns, materials and different styles.
The website was going to use a lot of large images, therefore, needed to load fast for all visitors.
Luxury, high-end design
The design had to be user centred using clear information architecture to guide visitors through the website effortlessly. The information architect had to create user journey navigating users through the site within a few clicks.
Zest Group has a large catalogue of products and categories. There are umbrellas for ladies, men and children but also for special occasions such as weddings. Umbrellas are also listed in collections. The website showcases Zest umbrellas in close detail and using retina images.
When Zest Group website was designed, responsive and mobile-friendly websites were only just starting to be mainstream. Zest Group were keen to be ahead of the competition. Their mobile-friendly website was one of the first ones and it proved hugely popular with their customer base.
Zest Group website is the storefront for their wholesale umbrellas. Its main purpose is to show all the different designs and styles of Zest umbrellas while paying close attention to detail and showing high quality close up images of Zest products.
Increasing online reach
Wholesale product catalogue
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Results that count
Since the launch of Zest Group's website in the UK, their brand is quickly becoming a well-recognised brand.
Load time in seconds
% increase in traffic
% increase in UK sales
Technology that makes great things happen
We use the latest trends because you deserve the best
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We needed to find a long term partnership with a UK web development company to design and develop our website and expand our wholesale business to the UK. Empire Elements were the perfect choice not only for their expertise but also for transparency and fast communication. The project was delivered in milestones just as agreed in the proposal. Empire Elements are always responsive, very helpful and detailed in their work. Their ability to listen and understand our business impressed us. We enjoyed working with them and look forward to future co-operation.
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