Umbrella wholesaler

Zest Group Global web application development

Zest Group is an established and leading umbrella wholesaler based in the Russian Federation. They can count Vladimir Putin as one of their customers.

homepage with umbrellas

Zest business goals

Zest Group were planning to expand and launch their Zest umbrella brand to the UK market. They were looking to partner with creative web application design and development company in the UK. The website design would be aimed at UK audience. The main objective of the website was to showcase Zest products and serve as an online catalogue.

Aimed at UK market

The design of the website and its elements had to be aimed at UK audience and market.

Product catalogue

Zest Group wanted to use the highest quality images to show its umbrellas patterns, materials and different styles.

Fast loading

The website was going to use a lot of large images, therefore, needed to load fast for all visitors.

page with umbrellas for men
page with umbrellas with art motive

Luxury, high-end design

  • User centred

    The design had to be user centred using clear information architecture to guide visitors through the website effortlessly. The information architect had to create user journey navigating users through the site within a few clicks.

  • Information architecture

    Zest Group has a large catalogue of products and categories. There are umbrellas for ladies, men and children but also for special occasions such as weddings. Umbrellas are also listed in collections. The website showcases Zest umbrellas in close detail and using retina images.

  • Responsive design

    When Zest Group website was designed, responsive and mobile-friendly websites were only just starting to be mainstream. Zest Group were keen to be ahead of the competition. Their mobile-friendly website was one of the first ones and it proved hugely popular with their customer base.

Showcasing products

Zest Group website is the storefront for their wholesale umbrellas. Its main purpose is to show all the different designs and styles of Zest umbrellas while paying close attention to detail and showing high quality close up images of Zest products.

zest homepage showing umbrellas

Increasing online reach

Wholesale product catalogue

Start the right way
Start your expansion

Thinking about a new project? Start in no time with a London web application development company.

Want a web app?
information about zest umbrellas
umbrella collections
page with umbrellas for occasions
page with umbrellas for women

Results that count

Since the launch of Zest Group's website in the UK, their brand is quickly becoming a well-recognised brand.

1.5

Load time in seconds

175

% increase in traffic

3

Language versions

300

% increase in UK sales

Technology that makes great things happen

We use the latest trends because you deserve the best

Ready to start?

Want a web app like that?

Testimonial

logo for zest group

We needed to find a long term partnership with a UK web development company to design and develop our website and expand our wholesale business to the UK. Empire Elements were the perfect choice not only for their expertise but also for transparency and fast communication. The project was delivered in milestones just as agreed in the proposal. Empire Elements are always responsive, very helpful and detailed in their work. Their ability to listen and understand our business impressed us. We enjoyed working with them and look forward to future co-operation.


It usually starts with: "I've got this crazy idea!"

What's yours?

Let's talk