Zawawi Group is the leading investment group in the Sultanate of Oman. The Group’s interests range from pharmaceutical sector, travel and tourism to mining. Zawawi Group operates more than 20 companies.
Zawawi Group partnered with Empire Elements to design an engaging new website and improve their online presence globally.Visit Zawawi Website
Zawawi Group's website was more than 5 years old, wasn’t responsive and featured text-heavy design.
The website was hard to navigate and find information and the user experience wasn’t guided.
One of the main goals of Zawawi Group's website was the ability to reach global audience.
The website needed to be optimized for speed and load quickly for visitors from anywhere in the world.
We worked closely with Zawawi Group and researched Middle East region extensively to create a set of fresh UX designs that would expand the brand globally yet keeping modern features along with traditional values.
Zawawi Group website uses the latest set of tools. Great technology makes great things happen!
Zawawi Group wanted to use majority of content from their old website while improving the user journey, information architecture and making it easy to navigate. Having more than 20 companies across various industries gave our information architect a challenge to quickly guide users to the relevant information throughout the website.
To be truly global company Zawawi Group wanted their new website to be responsive and mobile-friendly. Not only because majority of their customers come to their website through mobile but also to lead the way in having the latest technology amongst their high profile competitors in Oman.
With significant design and user experience improvements we also set up new Zawawi Group website on lightning fast Amazon Web Services. The infrastructure, designed and built by our DevOps enginners, has enabled Zawawi Group to achieve 99.999 percent availability and an average page loading time of under 3 seconds. Amazon CloudFront is being used for a global content delivery.
To deliver content to end users with lower latency, Amazon CloudFront uses a global network of 114 Points of Presence (103 Edge Locations and 11 Regional Edge Caches) in 56 cities across 24 countries.
Zawawi Group website is now faster than 95% of all websites on the internet.
AWS Cloud Architecture makes it possible to have a truly global website.
Since launching the new website, traffic from mobile and tablet devices rapidly increased.
I really liked that since the first phone call I talked to the same person - the managing director. Not having to talk to sales people and being sold unnecessary features made it easy and straightforward. To understand our business and Middle Eastern culture and values Empire Elements team carried out an extensive research which was impressive. It was great seeing the development process from wireframes, designs to seeing our new website being built and then launched. We were kept informed of new updates throughout the whole project. We could get on with running our business without having to micro manage the project. Empire Elements' professionalism, fast communication and positive attitude played an invaluable part. Empire Elements were dedicated to our project, listened and understood our requirements. Because of their expertise they came up with solutions and ideas that the new website should feature. Our website is now running using the latest technology cloud computing - Amazon Web Services. The AWS architecture was designed and built by Empire Elements' technical team.Bushra Al Zawawi Director
Zawawi Group, Sultanate of Oman