Zawawi Group is the leading investment group in the Sultanate of Oman. The Group’s interests range from pharmaceutical sector, travel and tourism to mining. Zawawi Group operates more than 20 companies.

Zawawi Group partnered with Empire Elements to design an engaging new website and improve their online presence globally.

Visit Zawawi Website
Goal Definitions
1
Modern design

Zawawi Group's website was more than 5 years old, wasn’t responsive and featured text-heavy design.

2
User Experience

The website was hard to navigate and find information and the user experience wasn’t guided.

3
Global Reach

One of the main goals of Zawawi Group's website was the ability to reach global audience.

4
Fast Loading Time

The website needed to be optimised for speed and load quickly for visitors from anywhere in the world.

UX Designs

Wireframes and Design concept

We worked closely with Zawawi Group and researched Middle East region extensively to create a set of fresh UX designs that would expand the brand globally yet keeping modern features along with traditional values.

Agile development

Zawawi Group website uses the latest set of tools. Great technology makes great things happen!

Web application

Zawawi Group wanted to use majority of content from their old website while improving the user journey, information architecture and making it easy to navigate. Having more than 20 companies across various industries gave our information architect a challenge to quickly guide users to the relevant information throughout the website.

Mobile Website

To be truly global company Zawawi Group wanted their new website to be responsive and mobile-friendly. Not only because majority of their customers come to their website through mobile but also to lead the way in having the latest technology amongst their high profile competitors in Oman.

Improvements
  • Modern design
  • Intuitive navigation
  • Responsive design
  • User-friendly
  • Improved UI and UX
  • Easy to find information
AWS cloud architecture

With significant design and user experience improvements we also set up new Zawawi Group website on lightning fast Amazon Web Services. The infrastructure, designed and built by our DevOps enginners, has enabled Zawawi Group to achieve 99.999 percent availability and an average page loading time of under 3 seconds. Amazon CloudFront is being used for a global content delivery.

AWS Global Infrastructure

The AWS Cloud operates 42 Availability Zones within 16 geographic Regions around the world.

Results
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Load Time
Optimised for speed

Zawawi Group website is now faster than 95% of all websites on the internet.

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Increase in Traffic
Global delivery

AWS Cloud Architecture makes it possible to have a global website. Accessible by anyone from anywhere.

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Mobile Device Traffic
Responsive design

Since launching the new website, traffic from mobile and tablet devices rapidly increased.