Zest Group is an established umbrella wholesaler based in Russian Federation. They can count Vladimir Putin as one of their customers.
Zest Group wanted to launch their product to the UK market and required a web design agency that could design an outstanding website showing their umbrella styles and designs to UK customers. The website would be their online catalogue of Zest umbrellas.Visit Zest Website
Zest Group wanted to use highest quality images to show its umbrellas patterns, materials and different styles.
The design of the website and its elements had to be aimed at UK audience and market.
The website was going to use a lot of large images therefore needed to load fast for all visitors.
The design had to be user centred using clear information architecture to guide visitors through the website effortlesly.
The information architect had to create user journey navigating users through the site within a few clicks. Zest Group has a large catalogue of products and categories. There are umbrellas for ladies, gentlemen and children but also for special occasions such as weddings. Umbrellas are also listed in collections. The website showcases Zest umbrellas in close detail and using retina images. The style and feel of the website is luxury and high-end products.
Zest Club website uses the latest set of tools. Great technology makes great things happen!
Zest Group website is the storefront for their wholesale umbrellas. Its main purpose is to show all the different designs and styles of Zest umbrellas while paying close attention to detail and showing high quality close up images of Zest products.
When Zest Group website was designed, responsive and mobile-friendly websites were only just starting to be mainstream. We always strive to use the latest technology and trends when designing clients' websites. Zest Group were keen to be ahead of competition. Their mobile-friendly website was one of the first ones and it proved hugely popular with their customer base.
Zest Group runs its website infrastructure on AWS including content delivery and email services. By using AWS, Zest Group web application can auto scale to support sudden increases in web traffic.
To deliver content to end users with lower latency, Amazon CloudFront uses a global network of 138 Points of Presence (127 Edge Locations and 11 Regional Edge Caches) in 63 cities across 29 countries.
Being on AWS infrastructure enables Zest website to load instantly.
Since the launch Zest saw a steady growth in traffic to their website.
Zest website is not only in English but also in German and Polish.
We needed to find a long term partnership with UK web development agency to design and develop our website and expand our wholesale business to the UK. Empire Elements were the perfect choice not only for their expertise but also transparency and fast communication. The project was delivered in milestones just as agreed in the proposal. Empire Elements are always responsive, very helpful and detailed in their work. Their ability to listen and understand our business impressed us. We enjoyed working with them and look forward to future co-operation.Andrey Pal Founder
Zest Group, Russian Federation